The internet changed the world. Now almost any business in the world is valued by its online presence. If you were offered a blog with 4m visits per month compared to a restaurant with $10k per month of revenue, you’d go for the blog without thinking twice. We’ve done multiple strategies to generate organic visits for our google business profile and our website network. After around 3 years of operations, we now generate close to 150 clicks per day on our websites without a single advertisement. But that’s not impressive, the impressive aspect is the growth.
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How We Grew Organic Visits
But how did we really grow our organic visits to having a good amount of clicks per month without paying for advertisements? We had to develop a strategy in order to do that. Now let me tell you the correct strategy of how to perform that without really affecting your budget per se, and to get really high quality results.
At this stage our network of websites are not only in the first page but in the first top three results of multiple search queries. If you search for the query “Amazon in Switzerland” you’re going to find that we are or one of our websites is on the top search result.
Generating Organic Visits
Now before we talk about Google Business Profile, you have to understand that organic visits towards your Google organic your Google Business Profile or your website are more or less following the same ideology. People need to see the content that you’re putting and they need to read through it.
The way it works on Instagram for example is that when people like a visual post that you’re doing and they click on the like and comment and the algorithm of Instagram understands that this is a valuable post and it should show it to more people. But that’s for Instagram.
How Google Works for Organic Visits
Now how does Google work and how do you get more business profile visits or organic visits in general to your website? It’s with the same ideology. What you do is you’re right and Google starts to put your title in the Google search results.
When someone clicks on it and keeps surfing through it and reading through the document or the blog that you wrote, if they keep reading for a while, if they find what they need for and Google has enough data to think that they did, then you are rewarded a point for example. The more points you rewarded is makes your page in the top search results. That’s in simple words.
The Challenge of Getting Noticed
Yet Google gets billions of search queries per day. The last estimate that I read was over 8.5 billion queries per day. So it’s not really easy to give you an opportunity. It’s like waiting in a very long queue of line.
Strategy for Generating Organic Visits
So the only logical and reasonable strategy in order to get organic visits is to be patient and persistent. There is nothing else that could work. You have to write content of value and you have to wait for Google to actually help you out by number one, they understand that you’re serious about this.
They understand that you’ve been updating your website often and the more you update it, the more you’re regarded as a recent website. And then in time, the challenge is going to be a little bit different. It will change into are people bouncing off of your website or are they staying and reading what you have.
Quality Content for Organic Visits
And that is determined by the quality of writing that you’re incorporating on your website. Now, the more views you get to your website, how does this connect to Google Business Profile?
Connecting Website Visits to Google Business Profile
The more you generate organic visits for your websites, the more organic visits for your Google Business Profile. There are. A Google Business Profile technically is a simple way of determining a specific location.
It works very well for offline companies like restaurants, cafes and so on because it would show your place in Google search and people would immediately visit you for online websites. It’s a little bit different because you really need to just visit the website.
But the truth is the more people rate your restaurant, for instance, the more people who visit your website, all of this incorporates into the Google Business Profile and add strength to it.
Strategies for Offline Businesses to Generate Organic Visits
So a good strategy, for example, that a lot of my clients ask me of, which I really advise, is that if they have something to incorporate on their offline brick and mortar business, that they could do online on their websites that they definitely should.
A good example is a restaurant’s menu. A restaurant’s menu being online on the domain of their restaurant gives them an adage because a lot of people would be visiting their website while on site. This improves and gives strength to the domain, which in time improves the Google Business Profile as well.
Steps to Increase Domain Strength and Generate Organic Visits
So to work on our strategy, what you need to do is number one, to increase the domain strength that you have. And in order to do that, you need to do a few things, which as we mentioned, firstly, you should keep writing content.
It almost doesn’t matter what content you write, as long as you have quality things that people would read and that are in your niche. So if you’re in the travel business, don’t write about the food and beverages industry.
So you need to generate content and you need to keep on generating content for as long as you could. We’ve been writing five blogs per week for over four years now, nonstop, which makes our domain extremely strong in terms of visits.
Boosting Domain Authority for Organic Visits
However, there is one other thing that would very much increase your domain strength, hence also increasing your Google Business Profile strength, which are references. If another strong domain website is actually referring to your website, then you would have more authority, domain authority.
And if you have more of that, then Google regards you as an even more important site for people to visit. So as an idea, you could approach news agencies like Forbes or blog comparison websites, as long as they have very good domain authority, and you could simply just ask them to write about your website.
The more you do that in time, the more your website gets more visits. And that’s what you really want because the more visits you get, the more your Google Business Profile has organic visits.
Results of Our Strategy
And this is how we grew our network to reaching over 150 clicks per day, with a lot of queries being in the top 10 results.
Now to summarize the strategy to generate organic visits for a google business profile, let’s just put it into bullet points.
- Firstly, you need to generate content and you need to keep on generating content.
- Number two is persist, never, never, ever stop writing content for whatever reason there is.
- Number three, get as much as possible references from other domains of high authority so that they would point to your domain.
Those three steps will focus on improving your domain.
Optimizing Google Business Profile
For your Google Business Profile, you need to simply do what Google Business is actually advising you to do. So they would tell you there is a bar that says profile strength for you to complete info. Make sure to complete the info as much as possible. This would improve your Google Business Profile.
Make sure to put everything around this company, you have to verify the address by getting the letter from them. If you have some budget lying around, advertise because that’s a good way to see or to show people what you’re offering.
The more you’re helping Google show the world what you’re doing and what’s around you, the more you’re an important milestone or important infrastructure in Google as a network.
PS. Here at intensify, we’re working on a tool that would move the AI market in the right direction.
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