We’ve been working on an investment teaser template that is good from every aspect. We are strong believers that investment teasers are very important for the upcoming duration or the upcoming generations.
Let me tell you why. The attention span of people in general, not just investors, is now shorter than that of a goldfish. People need the information and they need it instantly.
That’s why when you ask them to keep navigating in a pitch deck to a different slide, it’s a little bit inconvenient. One-pagers or investment teasers are suitable in this sense, and that’s how we built our investment teaser template.
Designing it
We formed it in a way that any possible information the business reader is looking for, they can find it with their eyes through navigating. This takes no time compared to actual physical navigating using a keyboard or a touch screen on a pitch deck, for example, or a business presentation on PowerPoint.
Investment teasers are the way to go in the upcoming days. We have a recommended template that our mother company or our in-house designers have been working on, and it has been downloaded quite a lot of times.
It has the minimalist feeling that you need to actually pitch, and it’s sort of not going to grasp attention when it comes to design. The design is perfect. But the content is what’s going to make it super good for investors or business readers to look at.
We designed it in a way that makes it suitable and that makes it a quick pitch.
On a side note, we are trying to incorporate this template or another few templates on a new module on Intensify. This module would be designed so that you could create an investment one-pager using the information of the creator or the experience of the creator.
If that creator, for example, is a business consultant, then it’s as if they would be writing and designing your investment teaser with the help of artificial intelligence, of course. We’re aiming to release this somewhat in 2025 when we have everything in place.
Additionally, we’re always asked for a comparison of investment teaser templates and pitch deck templates. Now, on Intensify, we are working on the software arm of Albusi in Switzerland. We’re not really working on writing the template itself, but we’ve always been asked about which form clients should use.
Our answer is always straightforward. If it’s a long pitch with someone you know, go for a pitch presentation in PowerPoint or Google Slides because this is going to consume a bit of time. If it’s the public or it’s someone you don’t know, then we advise you to use an investment teaser template of ours.
We are in an era of investment teasers. Teasers are just more of a handshake or more of a high five. Are you interested? It’s a hello rather than it being an entire conversation.
You don’t want to have an entire conversation with a business reader or an investor. You want to just say hi and see if they say hi back. If they do say hi back, then it’s time to send them the whole conversation, aka the pitch deck financial model or business plan.
Download the investment teaser template, and make good use of it. Then send it to as many people as you possibly want because it is designed for this purpose. It is designed for mass sending, not necessarily in a spam sort of way. But whoever is interested, would just see it to confirm their interest and then move on to a longer conversation.
We have worked with companies who raised over $120 million. They only asked for an investment teaser or a one-pager because it’s more than you would think and it’s more than enough.
When it comes to the product aspect of your company, many clients or startup founders say something like, “Oh, but it’s so difficult to explain my product in a one-pager because it’s a very sophisticated product.” The truth is it mostly is not.
Most startups, if they’re operating in FinTech, for example, are payment providers. If they’re working in social media, they’re similar to TikTok. There is a lot of similarity between the current startup ecosystem and what you’re building.
You could always convey that rather than just say or state it out loud by doing your competitive analysis. This shows the readers where you are in the landscape.
If you’re in the FinTech industry and you put an XY chart or an XY competitive chart, you put startups like Stripe and PayPal and many companies in the FinTech area in this XY diagram and you put your own company, people are going to start to understand what you offer as a core.
Of course, you could increase the discussion or prolong the discussion later on. But at least they know that you are cheaper than Stripe or that you’re more advanced than PayPal and so on and so forth.
Leave a Reply