I always envied advertising agencies. They kind of seemed like the full package, think about it. They would take your product and advertise it and make you money based on the product. Of course, if you have a bad product, then you could make fewer sales, and if you have a good product, then you can make more sales. The truth is, many people in this world think of good products, but marketing it is so difficult that they have to hire ad agencies to do this. And when they do hit the hire button, ad agencies usually send them an ad agency pitch deck that shows them why this particular ad agency is suitable for marketing or advertising your product.
Creating the Perfect Ad Agency Pitch Deck
Since we’re an agency that has been writing pitch decks for years now here in Switzerland, let me guide you on how to make an ad agency pitch deck in the most perfect way.
An ad agency pitch deck is extremely similar to a normal pitch deck. Well, the word pitch deck itself has something in common in every possible way.
So when you say a sales pitch deck versus an ad agency pitch deck, versus an investor pitch deck, they all have something in common. They need a design. They need a copyright, and most importantly, they need a story behind them.
Proving Success and Generating Revenue
Ad agencies or ad agency pitch decks are usually sales pitch decks because you’re trying to convince the reader of actually investing in your ad agency over a good amount of time, and the challenge of these companies is that you have to prove your success in possibly three months.
That’s when your clients are going to start to expect results. But the beauty of ad agencies is their amazing cash flow sheets, so running ads for a single company, if an ad agency does it successfully, could get you a client for $1000-2,000 a month.
Now, continuing with innovation and with how to continually advertise this company, this could create a billable client with a very high lifetime value.
The Importance of a Recurring Client Base
Some ad agencies have clients for years and years. This creates a sort of an income stream that is recurrent and regenerating, and it doesn’t really depend on the client. It depends on the product.
So, technically speaking, there is a high chance if an ad agency succeeds in advertising a product and actually generates revenue, then there is a high chance of it getting a recurrently paying client, and that’s the beauty of ad agencies.
The Pitch Deck Storyboard
For the pitch deck, you have to remember a few things. You always have to start with a storyboard, as in this person who is receiving the ad agency pitch deck, what’s their story in order for us to pitch our story? And this is only known or this gets known only when you actually have a conversation with that client. That’s why a lot of ad agencies have different variations of their ad agency pitch based on the type of client. So some clients are in the tech sector. Others are in the e-commerce sector.
Some are expecting a return faster than others, and each and every one should have a different pitch directed towards them in order to land this client and to create a recurring revenue stream for that client and for the ad agency. So creating a storyboard or different variations of storyboards is essential as the first element.
Effective Deck Copywriting – Showcasing Success Rates
Following from that there is the writing of the pitch deck. In terms of the copywriting itself, it’s extremely important how you phrase things.
Contrary to investor decks, the idea of them is that the investor would understand what a startup does, but here, the idea of a sales pitch deck or an ad agency pitch deck, is to convince, and a single typo might reflect negatively with a client who might care about that. But what they would actually want to see, and in any ad agency pitch deck, what they really want to see is success rates.
They want to see that you have clients who are already putting their money with you, thousands of dollars, and they’re actually having a return on ad spend. If you have a positive return on ad spend, then that’s what an ad agency is all about.
So you can have a pitch deck for an ad agency with practically three slides, one of them being the traction or the clients that you have, secondly being the service page or what services you are offering, and thirdly being contact us. It could be as simple as that. It all depends on the industry or the people you’re targeting. Some might need to know more information about those clients, and this is why storyboarding is essential.
Coherent Design In An Ad Agency Pitch
After the storyboard phase you start writing and in terms of writing, as we mentioned, it doesn’t have to be that sophisticated, but also it has to be very well received from those readers. So in this case, I advise if you don’t have a professional copywriter, then having a professional copywriter and not artificial intelligence platforms is key to actually pitching a persuasive ad agency pitch deck.
Finally, design, design is extremely key in this pitch deck because it has to be coherent with everything else. Once they’re convinced of your pitch deck they are going to head to your website.
They’re going to head to your social media pages. If they find a coherent design then they’re going to be more convinced that you are the person for the job and only then will you be able to land an actual client and move on from there.